Tag Archives: Cognitive Edge

Cynefin, a Sailor’s Perspective

The environment of a sailor far from shore is simple if sometimes deadly. The rules are well known and the risks understood. As long as there is sufficient sea room to run before the strength of a storm, a well found boat with a capable crew can usually survive, until they can’t. (There are storms at sea that no boat can survive and waves than can kill any ship.)

When a boat closes with the coast, things get complicated. As the sea bottom rises to meet the continental shelf, waves become steeper, herded closer together, more likely to break, sending tons of white water glissading. (A breaking wave can exert as much as one ton of pressure per square foot.) Currents can set a boat towards an unforgiving shore, poor visibility can hinder navigation, and the increased traffic increases the risk of collision. Precise positioning becomes more important—accurate charts, aids to navigations, GPS and radar help inform the situation but require expert interpretation. (The Coast Guard once used a phrase that captures the risk, radar-assisted collision.) Discrepancies between one source and another further complicate decision-making.


The once uncharted coasts of our world are littered with the bones of such self-confidence.


Imagine if you were approaching an unknown coast without accurate charts or electronic positioning, navigating by sun or stars when visible, with only hearsay about the offshore hazards or longshore currents or depth of water. The uncertainty increases exponentially. From the sailor’s perspective, the reality of the coast emerges with experience. The situation is more than just complicated, it’s complex.

There is another scenario, however. Chaos. If a storm is driving you toward a lee shore with no possibility of refuge, it doesn’t matter whether you know the soundings nearshore or your exact position. The only thing that matters is clawing your way to weather. The only thing that matters is to avoid being shattered on unyielding rocks or pounded into splintered wreckage. The only thing that matters is gaining sea room. That’s my definition of chaos.

280px-Cynefin_framework_Feb_2011

These four domains—simple, complicated, complex and chaotic—are captured in the Cynefin framework developed by David Snowden, former Director of the IBM Institute for Knowledge Management and now Chief Scientific Officer at Cognitive Edge. It’s a model to help understand the context of a situation or problem, the characteristics of that context, and the approach appropriate to that context.

Using the tools and methodology appropriate to a simple context in a complex domain is rather like sailing up to an unknown shore with naive self-confidence that intuition and past experience will be sufficient to survive. The once uncharted coasts of our world are littered with the bones of such self-confidence.

Disorder lies at the intersection of the four domains of the Cynefin framework. It’s the state of not knowing the appropriate context. I think it fair to say that is the place where we mostly live.

Despite its seeming familiarity, the world has become a different place, more complex. We have never been here before. We are all sailing toward an unknown shore, an uncharted future.

Complexity

Map of Complexity Science. The web version of ...
Image via Wikipedia

I delivered the post-mortem on my Sig Sigma project, using it as a bully pulpit for complexity theory. Somewhere between the slides on nonlinearity and co-evolution I saw my audience’s eyes glaze. They were kind and patient with my enthusiasm but I had lost them as certainly as if I were talking about population dynamics of the Himalayan yeti.

My story was too abstract, lacking concrete examples or business applications. How could they believe such exotic things as complex systems existed among them any more than they believed in yetis? Uncontrollable, self-organizing groups of people—their customers—who could radically change their behavior abruptly, unpredictably? I was describing a business persons’ version of the seventh level of hell. I could also have been describing recent political events in the Mid-East.


Fortune 500 companies have the lifespan of toadstools. New business models are proliferating like pond scum. The lunatics are in charge of the asylum.


In fairness to myself, I was following my intuition, asking questions rather than providing answers. Managers need options, a barrage of answers bracketing a problem, not more questions. My description of complexity as a domain where there are no necessarily right answers didn’t reassure them.

Frankly, I’m not sure they should feel reassured. If complexity theory is true, if systems exhibiting the characteristics of complexity do live among us—if they are us—then we need to address them, comprehend them, develop tools to work with them. I had no tools to show them other than Cognitive Edge’s use of self-signified narrative captured by web form and mapped to a fitness landscape and I probably didn’t do a fair job of that.

Acknowledging the relevance of complex systems to competition would be a seismic event for business management, an event comparable to the movement of tectonic plates. The ground would shift beneath our feet. Towering edifices of management theory would fall in smoking ruin. Assumptions about command and control would die painfully and publicly. MBA programs would be traumatized. And business consultants would need to buy the emperor a new suit of clothes. It would be a big thing.

But big things are happening all around us whether or not we accept complexity theory. Fortune 500 companies have the lifespan of toadstools. New business models are proliferating like pond scum. The lunatics are in charge of the asylum. It’s a world impossible to comprehend using our old frameworks. Yet we persist in best practices we know outmoded, irrelevant and, in some cases, detrimental. To abandon what we know would be to embrace chaos. And there lies the essential paradox.

Not all was lost in my presentation. Mike Farabelli, my Six Sigma mentor (bless his patient heart) introduced me to Geza Nemesszeghy. Both are men with enormous experience in project and risk management. Geza also has an interest in complexity theory. Perhaps they can show me the next step.